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Nascent

Digital used predominantly as a media channel. Measurement of Digital is mainly based on excel sheets with no clear “one view” of the consumer.

Emerging

The realization of integration across at least media, measurement, and creative functions is beginning to take shape. However, the indicators are often fragmented, and there is a notable deficiency in the requisite skills for seamless integration.

Integrated

Several disparate aspects are now integrated, extending beyond two or three domains. A clear leadership mandate has been established to pursue a consolidated and integrated view of digital marketing

Strategic

Digital is perceived as a catalyst, with tools, systems, processes, and teams strategically aligned to drive overall business growth. The journey from an unknown to a known customer experience is meticulously mapped out, fostering a culture of tracking new trends across innovations, media, UI/UX, digital-first creative, data and insights, and customer experience.